Destinations and publish templates are the two building blocks that determine where your content goes and how it looks when it gets there. Both are configured in Wildmoka, which you access directly from the Wildmoka link in settings.
This article gives you the context you need on the Iconik side and points you to the detailed Wildmoka guides for each step.
Destinations
Destinations define where published content is delivered — social platforms, video hosts, podcast platforms, or FTP endpoints. Once configured in Wildmoka, they become available to users in the Iconik Publish panel.
Add destinations
Set up each destination and its delivery settings in Wildmoka. See Manage destinations in Wildmoka for the full configuration guide.
Supported destinations
Destinations define where Backlight delivers your published content — from social media and video platforms to cloud storage, podcast hosts, and live streaming endpoints. We regularly add new ones.
| Category | Destination Types |
|---|---|
| Social Media Platforms | Facebook, Instagram, Threads, TikTok, X, LinkedIn, Twitch, Periscope, Bluesky |
| Video Platforms | YouTube, Vimeo, Dailymotion, Zype, Brightcove, CTS (thePlatform), Join, Storyteller |
| Podcast Platforms | Acast, Simplecast, Megaphone |
| Distribution & Syndication Platforms | Sprinklr, Greenfly, Socialie |
| Cloud Services | Google Drive, Dropbox, WeTransfer, Iconik, FTP, Aspera, AWS S3, Azure Blob Storage, Backblaze B2, Media RSS |
| Advanced Connectors | Backlight can develop custom connectors for your organization to push content to your own CMS or operated platform, including advanced functionality such as taxonomy integration with your app or portal. |
| Notification | Mail (send video links via email) |
| Live Streaming* |
RTMP, SRT, HLS, and destinations supporting live streaming (including Facebook, X, YouTube, Twitch, LinkedIn, and more) (*) Not supported for Publish from Iconik |
Control access with ACLs
You can define access rights per destination, controlling which destinations are visible to which users and which fields are visible or editable. This is managed from the Wildmoka User & Profile Management menu — see User & Profile Management.
Tip: Use ACLs to give each team only the destinations they're responsible for — for example, restricting a regional team to its own social accounts.
Templates
Publish templates are optional, but they're what turn a raw clip into a consistently branded, publish-ready piece of content. A template captures your branding rules, styling, and publication workflow so they're applied automatically every time — reducing friction, limiting human error, and saving editorial teams time.
A template can define:
- Branding — pre/post rolls, overlays, subtitle styles, and thumbnail
- Publish aspect ratio
- Layout and reframe options (static — not auto-reframe)
- Destinations the template publishes to
- Publish metadata
Dynamic publish metadata
Publish metadata can use variables such as {{iconik.xxx}}, which automatically pull the corresponding metadata from the Iconik asset at publish time. This lets a single template populate titles, descriptions, and other fields directly from each asset's Iconik metadata — no manual entry required.
For full setup details, see Using Publish Templates in Wildmoka.
Next steps
Once your destinations and templates are in place, users can start publishing from the Iconik Publish panel. See the Publish Panel guide for how publishing works day to day.